Level180 Prospecting Process

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For Level180, we use a combination of email and LinkedIn to generate leads. The primary driver is email. Below is a high-level view of the prospecting process (this is the same process we take our clients through in the onboarding):

Determine Ideal Client Profile:
- What is the size of the target market in terms of employees?
- What location/s are they based in?
- What industry/ies do they operate in?
- Do they use any technology that will make them easy to identify?
Determine target personas:
- What are their roles in the company (CEO/Operations, etc.)
- What are their goals?
- What stops them from achieving those goals?
- Etc.
Source data for the target market
Develop sales copy
Load data into the sales engagement platform
Manage responses - nurturing toward a meeting
Book Meeting
Lost deals are re-contacted in 3 months </aside>